Samsung Deploys ChatGPT Enterprise and Codex to Employees Worldwide
On June 21, 2026, OpenAI announced that Samsung Electronics is deploying ChatGPT Enterprise and Codex to employees across its global operations. The rollout covers all Samsung Electronics employees in Korea and all Device eXperience (DX) division employees worldwide, making it one of OpenAI's largest enterprise deployments to date.
What's Being Deployed
Samsung is going all-in on two OpenAI products:
• ChatGPT Enterprise -- the enterprise-grade version of ChatGPT with data protection, user and access management, security controls, and governance framework support. This isn't just a chatbot -- it's a managed AI platform that organizations can deploy while staying within their security policies.
• Codex -- OpenAI's AI coding agent that has expanded well beyond software development into general-purpose workflow automation. Codex can write, review, and debug code, but also helps non-technical employees turn ideas into working software, internal tools, and automated workflows.
The deployment spans a remarkably broad range of business functions: software development, marketing, product development, and manufacturing. Samsung plans to use these tools for both technical and non-technical work, from R&D to corporate functions.
Codex's Explosive Growth in Korea
Codex has seen particularly strong adoption in Korea. OpenAI reports that Codex weekly active users in Korea have grown nearly 800% since February 1, 2026. Globally, more than 5 million people now use Codex every week for technical and non-technical workflows.
Codex started as a developer tool for writing, reviewing, and debugging code, but it's increasingly used by non-technical teams as well. Employees use it to turn ideas into working software, internal tools, websites, and automated workflows. For a manufacturing giant like Samsung, this is particularly valuable -- manufacturing engineers, supply chain analysts, and marketing teams can all build small automated tools without needing dedicated developer support.
Beyond Enterprise: Samsung-OpenAI Partnership Deepens
This deployment is part of a broader relationship between the two companies. In addition to this enterprise deployment, Samsung Electronics is working with OpenAI to supply advanced memory semiconductors (including HBM and other high-bandwidth memory) required for next-generation AI infrastructure. The enterprise AI adoption expands the partnership beyond hardware into workforce transformation.
The symbiotic relationship is notable: Samsung makes the memory chips that power OpenAI's training infrastructure, and now Samsung's own employees use OpenAI's products to boost productivity. It's a full-circle partnership.
Korea's AI Adoption Wave
Samsung isn't alone in Korea's AI push. OpenAI highlighted several other Korean organizations adopting their tools:
• Seoul National University -- now provides ChatGPT Edu at no cost to all 47,000 students, faculty, and staff, as part of its transition toward becoming an AI-native campus.
• Kakao -- integrated ChatGPT directly into KakaoTalk group chats, bringing AI to Korea's dominant messaging platform.
• Other notable adopters: LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour.
What This Means for Enterprise AI
This deployment carries several important signals:
Scale matters. Samsung's global workforce touches nearly every facet of modern manufacturing and consumer electronics. If Codex and ChatGPT Enterprise prove effective across such a diverse range of functions -- from chip design to marketing -- it sets a template for other multinational manufacturers.
Codex is not just a coding tool. With 5 million weekly active users, Codex has crossed the chasm from developer tool to general-purpose productivity platform. Samsung's non-technical teams using Codex for automation and internal tools suggests this trend will accelerate.
Korea is a battleground for enterprise AI. This deployment plus Anthropic's simultaneous South Korea push (Seoul office, NAVER deal, government MOU) makes clear that whichever vendor establishes dominance in Korea gains credibility across Asian markets.
Practical Takeaway for Builders
If you're evaluating AI coding tools for your organization, Samsung's deployment is a strong real-world signal. Codex is being deployed at massive scale across both technical and non-technical roles. The availability of ChatGPT Enterprise with proper security controls and the new spend management features makes enterprise-wide rollout more feasible than ever.
For Korean developers and companies, the Codex adoption numbers speak for themselves -- 800% growth in five months suggests the tool is delivering real value that justifies the investment.
Sources
• OpenAI: Samsung Electronics brings ChatGPT and Codex to employees